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Political Research & Campaign Management

Social Media War Room & IT Management

Image Building & Video Broadcasting

Survey,Opinion Poll & 3rd Party Campaign

Politics
beyond
the
obivious

Analyze data quickly and encourage collaboration with an easy-to-use interface and shareable reports. Process and share huge amounts of data in a snap, while using our configuration.

Like all wars, election must be won on the ground. Ground dominance needs careful & professional planning and coordinated political execution. Innovation holds the key.

In a democracy, political parties are constantly trying to shape public opinion. You need to start early have enough time.

Stage 1

Strategy

Deciding on the strategy, ground survey to understand the ground situation, collect data for every locality in the state.

Stage 2

Reconnect

Hold worker meetings in every assembly of the state where leaders re- engage with workers on the ground

Stage 3

Rollout

Deciding on the strategy, ground survey to understand the ground situation, collect data for every locality in the state.

Stage 4

Domination

Taking thought leadership and pushing new ideas for the future, needed if you are the ruling party or the Opposition

Stage 5

Hit the Ground

Pre-election Yatra, voter list verification and family level data collection, outdoor campaign, worker training.

Stage 6

Campaign

Manifesto launch, final campaign, at least 5 direct connect to the voter through voice calls and SMS in the last 48 hours

Anti

STRONGLY COMMITTED TO OTHER PARTIES, THIS VOTE YOU WILL NOT GET, HENCE NOT WORTH CHASING

Negative

ALIGEND AGAINST YOU, WILL MOVE ONLY IN THE CASE OF STRONG FACTORS. NOT WORTH THE EFFORT

Neautral

THE POLOTICALLY NEAUTRAL SPACE, PEOPLE DON’T HAVE STRONG POLITICAL OPINIONS AND HOLD THE KEY TO VICTORY

Supporters

TRADITIONALLY VOTED FOR YOU, WILL NOT GO AWAY UNLESS THINGS GET BAD

Hardcore

DEEPLY COMMITTED TO THE PARTY, WILL CAMPAIGN IF ENGAGED

Political parties put disproportionate effort in trying to secure and consolidate their vote, losing sight of the middle ground- voters who are not ideologically aligned to them but from the decisive segment in an election. This the segment where the BJP performed well over the last 7-8 years. The critical part of the campaign is to use supporters to convert the neautral.

Now that we understand the basic rules of the game, lets us start defining the overall stategies context of the election campaign. The Earth based model of support will help us bulid a strong Campaign. The goal is always to keep strengthening and expanding the core so that the outer layers become Sticker. The core base has disproportionate importance for a party as it is the ground on which the building stands.

Most political leaders believe that their voters are rational beings, they react to incentives and benefits but know something else is happening. Facts- development, growth and facts have a limited role in political choices. Research shows that the rational brain gives us the ‘options’ but the emotional brain takes the decisions. We do what feels right. A leader has to fulfilI both, rational & emotional needs.

Hates uncertainty, Wants Control

Humans today feel they are not in control of their lives as external factors shape their lives. They want to get back in control.

Need Validation

People see themselves as less than average. blaming others for their problem, looking to feel good about themselves

Driven by Identities & Pride

Humans derive their pride from the groups they identify with and they hesitate to break group unity, even ignoring personal gains

Has physical & Emotional Needs

Basic needs security social acceptance, social dominance, future of the children and need for a higher purpose

Jumps to Conclusions

The avg voter has limited background Info & even lower processing power. He operates via stereotypes and heuristics.

Resists Change

Once people have made up their minds on something, they are more likely to reinforce this rather than change it

Development a Limited Factor

Only about 30 % of the voters would have strong opinion on issues that concern them average votar has limited understanding.

Need Validation

People see themselves as less than average. blaming others for their problem, looking to feel good about themselves

An election campaign is not just about holding rallies and putting up a show, it is about effectively using the force of emotion to achieve political outcomes. We tend to believe that voters are rational and vote on logical issues, but fact is they are driven by bounded rationality: Emotional priming, or the art of bringing people into an emotional state, defines the success of the campaign.

Negative and Forceful (Anger, Annoyance, Contempt, Disgust, Irritation)
These are blinding emotion, used by parties to create division and consolidate support of the in group against the opponent.

Negative and Passive (Boredom,Despair,Disappointment, Hurt,Sadness)
Used to kill hype created by the other side for their schemes and leaders, more effective if you want to plant seeds of doubt.

Caring(Affection,Empathy,Friendliness,Love)
Used to soften the image of a leader and make them more human and relatable, helps to get support from apolitical voters.

Positive and Lively(Amusement, Delight,Elation,Excitement,Happiness,Joy,Pleasure)

Associated with victory a positivity. This is used to reduce anti-incumbency through events and distractions.

Positive thoughts (Courage,Hope,Humility,Satisfaction,Trust)
These are key to a positive campaign and are used to gamer support and make the leader look larger than life and a visionary.

Negative and Force Negative aety, Embarrassment,Fear,Helplessness nd Not in Control (Anxielplessness,Powerlessness,Worry)ful (Anger, Annoyance, Contempt, Disgust, Irritation)
Used to build anti-incumbency against the government get people to lack at the facts put forward by the opposition

Leadership is about balance-between physical and emotional needs, between being pragmatic and spiritual, between being brave and being kind. Leaders must not only provide some access to their private lives, but also the way they think. Above all, leaders have to achieve a fine balance between political and personality content. Digital media provides a wonderful forum to shape the narrative.

Political Content for a wider audience

You are talking to everyone, even those who are opposed to you.

National Pride
Regional Pride
The Political Agenda
Dreams for the state
People’s Leader
Attack the Opposition
Cheer Leader effect
Leader as Inspiratio

Personality Spotlighting The Person

Politics is not just about issues or problems, it is also about emotional needs

Life Story
Non-political causes
I miss my old days
Good person or Soft Power
Kindness
Wisdom-Coping with the world
Success outside political Areas
A degree of informality

Political surveys need to go beyond telling what is happening-they have to answer the WHYs. As people who have been doing this for 25 years, we see surveys as input for winning strategies.

Worker Management
Managing party workers, engagement & trainings
Retaining Voters
For established players, retaining voters is 60% of
the election
In group consolidation
Retaining the political and social base of the party
Interest group Retention
Retaining past alignments of occupational
and social groups

Alliances
Working with parties &groups that can add value with
minimum effort
Onion Peeling
Identifying & targeting groups we can take away or
distract
Interest groups Expansion
Social& occupation group targeting
Targeting & Expansion
Capturing the middle ground through targeted attack
and relevant messaging

Political surveys need to go beyond telling what is happening-they have to answer the WHYs. As people who have been doing this for Access of Voters Data By Booth, Family, Cast, Religion, Age, Sex, Social Groups, Education, Economic Health, Occupation, Political Opinion & Customized 25 years, we see surveys as input for winning strategies.